PIO Boot Camp

PIO Boot Camp in Paradise Valley, AZ


4-day ‘Master Public Information Officer’ ™ – Certification Program

A Hard-Hitting, No-Nonsense Media Relations Seminar

for Police, Fire & Public Safety Leaders


April 23-26, 2018
Paradise Valley Police Dept.
Paradise Valley, Arizona


Register NOW!   |   PIO Boot Camp  Flyer

Simple Registration Form

PIO Boot Camp in Paradise Valley, AZ

Intensive Media Relations & Social Media Training – High caliber instruction,
exercises, videos, on-camera practicals & more


  • Crisis & Incident Command Communications
  • Perception vs. Reality – Educating a skeptical audience
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words
  • Guerrilla tactics to get your message out
  • LIVE on Facebook! Should we be?!
  • Is your social media policy solid or landfill? Court ruling!
  • News coverage trends: Are you prepared?
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • “Cyber Activism” is a game changer for Police & Fire Dept.’s
  • Brand & Reputation Mgmt. for your department
  • When to respond & when to just “shut up!”
  • Apps & tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets & tricks reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

PIO Boot Camp in Paradise Valley, AZ

$595 per person – Limited seating available

April 23-26, 2018 – 0800 to 1600 hours
Hosted by Paradise Valley Police Dept.
@ PD Auditorium
6433 E. Lincoln Dr.
Paradise Valley, AZ 85253

PIO Boot Camp – Registration

PIO Boot Camp Flyer

Info: E-mail or call 602-445-6442

Nearby Hotels


Comfort Suites Old Town Scottsdale
3275 N. Drinkwater Blvd.,
Scottsdale, Arizona 85251
Phone: (480) 946-1111

Best Western InnSuites Hotel
1615 E Northern Avenue
Phoenix, Arizona 85020
(602) 997-6285 or (800) 780-7234

3 Palms Hotel
7707 E. McDowell RD
Scottsdale, AZ 85257
Phone: (480) 941-1202
Toll Free: (800) 450-8133

Howard Johnson
7110 East Indian School Rd.,
Scottsdale, Arizona 85251
Phone: (480) 361-6001

Nearby Airport


Phoenix Sky Harbor International Airport (PHX)
3400 E Sky Harbor Blvd, Phoenix, AZ 85034, USA

Tucson International Airport (TUS)
7250 S Tucson Blvd, Tucson, AZ 85756, USA

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