PIO BOOT CAMP

4-day ‘Master Public Information Officer’ ™ – Certification Program

A Hard-Hitting, No-Nonsense Media Relations Seminar

for Police, Fire & Public Safety Leaders

Nov. 15-18-2021
Lake in the Hills PD
Lake in the Hills, Illinois

Register NOW!   |   PIO Boot Camp  Flyer

Simple Registration Form

(For payment by check, P.O., invoice request)

PIO Boot Camp in Lake in the Hills, Illinois

Intensive Media Relations & Social Media Training – High caliber instruction,
exercises, videos, on-camera practicals & more

Topics

• Crisis & Incident Command Communications
• Perception vs. Reality – Messaging in a Pandemic
• Your “open-door policy” may be a career killer
• There’s a problem with those words!
• Guerrilla tactics to get your message out
• Facebook & Instagram Live! Should we be?
• News coverage trends, updates & challenges
• Police & Fire Brand Reputation Mgmt.
• Impact of “Cyber Activism” on Police & Fire Dept.’s
• Social Media Revolution: Tricks, secrets & pitfalls
• Videos: Good, bad & ugly of news interviews
• When to respond & when to just “shut up!”
• Apps and tech for an overwhelmed PIO
• Write more effective news releases, posts & tweets
• Secrets reporters don’t want you to know
• Take the heart out of a negative news story
• Emergency responses to toughest media questions

PIO Training in Illinois

$595 per person – Limited seating available

Nov. 15-18, 2021• 0800 to 1600 hrs
Hosted by Lake in the Hills PD
@ Irv Floress Safety Education Center
1109 Crystal Lake Rd.
Lake in the Hills, IL 60156

PIO Boot Camp – Registration

PIO Boot Camp Flyer

Hotel

Airports

O’Hare International Airport (ORD)
10000 W O’Hare Ave, Chicago, IL 60666, USA
Website

Info: E-mail or call 602-445-6442