PIO Boot Camp
PIO BOOT CAMP
4-day ‘Master Public Information Officer’ ™ – Certification Program
A Hard-Hitting, No-Nonsense Media Relations Seminar
for Police, Fire & Public Safety Leaders
Nov. 15-18-2021
Lake in the Hills PD
Lake in the Hills, Illinois
Register NOW! | PIO Boot Camp Flyer
(For payment by check, P.O., invoice request)
PIO Boot Camp in Lake in the Hills, Illinois
Intensive Media Relations & Social Media Training – High caliber instruction,
exercises, videos, on-camera practicals & more
Topics
- Crisis & Incident Command Communications
- Perception vs. Reality – Messaging in a Pandemic
- Your “open-door policy” may be a career killer
- There’s a problem with those words!
- Guerrilla tactics to get your message out
- Facebook & Instagram Live! Should we be?
- News coverage trends, updates & challenges
- Police & Fire Brand Reputation Mgmt.
- Impact of “Cyber Activism” on Police & Fire Dept.’s
- Social Media Revolution: Tricks, secrets & pitfalls
- Videos: Good, bad & ugly of news interviews
- When to respond & when to just “shut up!”
- Apps and tech for an overwhelmed PIO
- Write more effective news releases, posts & tweets
- Secrets reporters don’t want you to know
- Take the heart out of a negative news story
- Emergency responses to toughest media questions
PIO Training in Illinois
$595 per person – Limited seating available
Nov. 15-18, 2021• 0800 to 1600 hrs
Hosted by Lake in the Hills PD
@ Irv Floress Safety Education Center
1109 Crystal Lake Rd.
Lake in the Hills, IL 60156
Hotel
Airports
O’Hare International Airport (ORD)
10000 W O’Hare Ave, Chicago, IL 60666, USA
Website
Info: E-mail or call 602-445-6442