PIO Boot Camp

PIO Boot Camp in West Chester, Pennsylvania


4-day ‘Master Public Information Officer’ ™ – Certification Program

A Hard-Hitting, No-Nonsense Media Relations Seminar

for Police, Fire & Public Safety Leaders


Oct. 25-28, 2022
Norcross Police Dept.
Norcross, Georgia


Register NOW!   |   PIO Boot Camp  Flyer

Simple Registration Form

(For payment by check, P.O., invoice request)

PIO Boot Camp in Norcross, Georgia

Intensive Media Relations Training – High caliber instruction,
exercises, videos, on-camera practicals & more


  • Crisis & Incident Communications – Lessons from TX, OK & NY
  • Perception vs. Reality – Messaging in complicated times
  • Your “open-door policy” may be a career killer
  • There’s a problem with those words!
  • Guerrilla tactics to get your message out
  • Facebook & Instagram Live! Should we be?
  • Preparing for the next big incident in a small town
  • News coverage trends, updates & challenges
  • Police & Fire Brand Reputation Mgmt. for your de
  • The impact of “Cyber Activism” on Police & Fire Dept.’s
  • Social Media Revolution: Tricks, secrets & pitfalls
  • Videos: Good, bad & ugly of news interviews
  • When to respond & when to just “shut up!”
  • Apps and tech for an overwhelmed PIO
  • Write more effective news releases, posts & tweets
  • Secrets reporters don’t want you to know
  • Take the heart out of a negative news story
  • Emergency responses to toughest media questions

PIO Training in Georgia

$595 per person – Limited seating available

October 25-28, 2022 • 0800 to 1600 hrs
Hosted by Norcross Police Dept.
Norcross Cultural Arts & Community Center
10 College St NW
Norcross, GA 30071

PIO Boot Camp – Registration

PIO Boot Camp Flyer


Courtyard by Marriott Atlanta Norcross/Peachtree Corners
3209 Holcomb Bridge Rd,
Norcross, GA 30092
(770) 446-3777

Comfort Inn & Suites Peachtree Corners
5200 Peachtree Indust. Blvd,
Peachtree Corners, GA 30071
(770) 771-6922

Crowne Plaza Atlanta NE – Norcross
6050 Peachtree Industrial Blvd,
Norcross, GA 30071
(770) 448-4400

(Ask for state government rate or best rate)


Jackson International Airport (JAN)

Info: E-mail or call 602-445-6442

Chris Ryan -Police Media Relations

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