PIO BOOT CAMP

4-day ‘Master Public Information Officer’ ™ – Certification Program

A Hard-Hitting, No-Nonsense Media Relations Seminar

for Police, Fire & Public Safety Leaders

Nov. 14-17, 2022
Mishawaka Police Dept.
Mishawaka, Indiana

Register NOW!   |   PIO Boot Camp  Flyer

Simple Registration Form

(For payment by check, P.O., invoice request)

PIO Boot Camp in Mishawaka, Indiana

Intensive Media Relations Training – High caliber instruction,
exercises, videos, on-camera practicals & more

Topics

• Crisis & Incident Command Communications
• Perception vs. Reality – Educating a skeptical audience
• Your “open-door policy” may be a career killer
• There’s a problem with those words!
• Guerrilla tactics to get your message out
• Facebook & Instagram Live! Should we be?
• News coverage trends, updates & challenges
• Police & Fire Brand Reputation Mgmt.
• Social Media Revolution: Tricks, secrets & pitfalls
• Videos: Good, bad & ugly of news interviews
• Impact of “Cyber Activism” on Police & Fire Dept.’s
• When to respond & when to just “shut up!”
• Apps & tech for an overwhelmed PIO
• Write more effective news releases, posts & tweets
• Secrets & tricks reporters don’t want you to know
• Take the heart out of a negative news story
• Emergency responses to toughest media questions

PIO Training in Indiana

$595 per person – Limited seating available

November 14-17, 2022 • 0800 to 1600 hrs
Hosted by Mishawaka Police Department
100 Lincolnway West
Mishawaka, Indiana 46544

PIO Boot Camp – Registration

PIO Boot Camp Flyer

Hotel

Holiday Inn – Mishawaka
1208 E Douglas Rd, Mishawaka Indiana 46545
+1-574-2584408
Website
(Ask for a government rate or (AAA. AARP, ) “Best rate”)
Bring your: Badge and ID, Copy of Tax Exempt Form

Airports

South Bend International Airport (SBN)
4477 Progress Dr, South Bend, IN 46628
+1 574-282-4590

O’Hare International Airport (ORD)
10000 W O’Hare Ave, Chicago, IL 60666
+1 800-832-6352

Info: E-mail or call 602-445-6442