PIO Boot Camp
PIO BOOT CAMP
4-day ‘Master Public Information Officer’ ™ – Certification Program
A Hard-Hitting, No-Nonsense Media Relations Seminar
for Police, Fire & Public Safety Leaders
Nov. 14-17, 2022
Mishawaka Police Dept.
Mishawaka, Indiana
Register NOW! | PIO Boot Camp Flyer
(For payment by check, P.O., invoice request)
PIO Boot Camp in Mishawaka, Indiana
Intensive Media Relations Training – High caliber instruction,
exercises, videos, on-camera practicals & more
Topics
- Crisis & Incident Command Communications
- Perception vs. Reality – Educating a skeptical audience
- Your “open-door policy” may be a career killer
- There’s a problem with those words!
- Guerrilla tactics to get your message out
- Facebook & Instagram Live! Should we be?
- News coverage trends, updates & challenges
- Police & Fire Brand Reputation Mgmt.
- Social Media Revolution: Tricks, secrets & pitfalls
- Videos: Good, bad & ugly of news interviews
- Impact of “Cyber Activism” on Police & Fire Dept.’s
- When to respond & when to just “shut up!”
- Apps & tech for an overwhelmed PIO
- Write more effective news releases, posts & tweets
- Secrets & tricks reporters don’t want you to know
- Take the heart out of a negative news story
- Emergency responses to toughest media questions
PIO Training in Indiana
$595 per person – Limited seating available
November 14-17, 2022 • 0800 to 1600 hrs
Hosted by Mishawaka Police Department
100 Lincolnway West
Mishawaka, Indiana 46544
Hotel
Holiday Inn – Mishawaka
1208 E Douglas Rd, Mishawaka Indiana 46545
+1-574-2584408
Website
(Ask for a government rate or (AAA. AARP, ) “Best rate”)
Bring your: Badge and ID, Copy of Tax Exempt Form
South Bend International Airport (SBN)
4477 Progress Dr, South Bend, IN 46628
+1 574-282-4590
O’Hare International Airport (ORD)
10000 W O’Hare Ave, Chicago, IL 60666
+1 800-832-6352
Info: E-mail or call 602-445-6442