PIO Boot Camp
PIO BOOT CAMP
4-day ‘Master Public Information Officer’ ™ – Certification Program
A Hard-Hitting, No-Nonsense Media Relations Seminar
for Police, Fire & Public Safety Leaders
June 27-30, 2022
Hillview Police Department
(For payment by check, P.O., invoice request)
PIO Boot Camp in Louisville, Kentucky
Intensive Media Relations Training – High caliber instruction,
exercises, videos, on-camera practicals & more
- Crisis & Incident Command Communications
- Perception vs. Reality – Educating a skeptical audience
- Your “open-door policy” may be a career killer
- There’s a problem with those words!
- Guerrilla tactics to get your message out
- Facebook & Instagram Live! Should we be?
- News coverage trends, updates & challenges
- Police & Fire Brand Reputation Mgmt.
- Social Media Revolution: Tricks, secrets & pitfalls
- Videos: Good, bad & ugly of news interviews
- Impact of “Cyber Activism” on Police & Fire Dept.’s
- When to respond & when to just “shut up!”
- Apps & tech for an overwhelmed PIO
- Write more effective news releases, posts & tweets
- Secrets & tricks reporters don’t want you to know
- Take the heart out of a negative news story
- Emergency responses to toughest media questions
PIO Training in Kentucky
$595 per person – Limited seating available
June 27-30, 2022 • 0800 to 1600 hrs
Hosted by Hillview Police Dept.
283 Crestwood Lane, Louisville, KY 40229
Holiday Inn Express & Suites
365 Brenton Way, Hillview, Kentucky 40165
Phone: 502 955-4984
Hampton Inn Louisville
I-65 @ Brooks Rd.
180 Willabrook Drive, Brooks, Kentucky 40109
Phone: 502 957-5050